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It sure is. And gladly so. Smilin' & dialin' scares even the most experienced and confident salespeople. But there is absolutely a place for this lead acquisition technique in every sales department at every company across all industries serving B2B markets.

I still make cold calls. They keep me in pitching-day shape. They keep me humble. And they keep me in close touch with the businesses that match my definition of an Ideal Client.

A few days ago I came across this article about opening lines for cold calls on the Freshsales Blog. I found it helpful in my quest to Achieve Greatness and hope you do too. And when you have a chance, let me know what you think about cold calling. It's always a fun topic of discussion for us seasoned sales pros.